Daveiga Participates in the NIQ Founders Pitch Slam, Driving Innovation in the Consumer Goods Industry
At Daveiga, we continue to work to bring our seafood further and further. This commitment to innovation and growth has led us to participate in the NIQ Founders Pitch Slam, an event that brings together some of the most innovative emerging brands in the consumer goods sector.
Organized by NielsenIQ, this competition aims to support startups and small and medium-sized businesses with high growth potential by offering them the opportunity to present their projects to industry experts, retail leaders, and market analysis specialists.
A Platform for Innovative Brands
The NIQ Founders Pitch Slam challenges emerging brands to present their value proposition in a pitch to a panel of industry professionals. Throughout the process, participating companies receive support from data experts to develop a presentation based on market trends and consumer behavior.
After several rounds of selection, only a few companies make it to the finals, where they have the opportunity to present their project in person to industry professionals and potential strategic partners.
Daveiga, among the finalist brands
At the event held in Madrid, Daveiga had the opportunity to present its proposal alongside other innovative brands in the food industry. Among the finalists were Mexiqalia, Food for Joe, Komvida y Daveiga, all of which offer unique offerings within the mass-market retail sector.
During the event, our team presented the story of Daveiga, our commitment to Galician baking traditions and innovation centered on a unique product: the fisherwomen, a crispy bread inspired by Galician seafaring traditions and designed to offer versatility, a long shelf life, and natural quality.
A boost to continue growing
Participation in initiatives such as the NIQ Founders Pitch Slam It offers an opportunity to connect with industry professionals, share experiences with other emerging brands, and continue learning in an innovative environment.
Events like this demonstrate the importance of combining tradition, products, and market knowledge to continue developing offerings that respond to new consumer trends.
At Daveiga, we continue working to ensure that our mariñeiras reach more homes and professional kitchens, bringing a little piece of Galicia with them.
