Interview: “Daveiga’s Success Stems from the Rural Sector: Social Economy, Responsible Production, and Galician Identity”
A few days ago, on behalf of Daveiga, Alba from the Communications and Marketing Department, and Begoña from the Sales Department were interviewed on Radio Líder Santiago to discuss the key to the business project’s success.
Interview with Radio Líder
At the Radio Líder Santiago studios, we had a conversation to delve deeper into the inner workings and philosophy behind this project. Over time, that family-run initiative grew and gained a firm foothold, eventually appearing on several occasions in the Financial Times which recognizes the fastest-growing European companies.
Alba, from the Communications and Marketing Department, and Begoña, from the Sales Department, at the Radio Líder Santiago studios.
The company Daveiga bases its growth on a social economy model that puts people at the center, with a transparent, horizontal, and participatory organization. It combines this approach with a strong environmental commitment, implementing measures for responsible production and efficient use of resources. The brand also stands out for its Galician identity, evident in all its communications and in its support for local culture. The Mariñeiras are presented as a versatile and distinctive product, while the company continues to expand into domestic and international markets. In this way, it consolidates a project that unites innovation, social values, and roots in rural Galicia.
