Daveiga’s Galletas Marineras® are a modern adaptation of “pan de barco” or “bizcocho de barco,” an old sailors’ method for naturally preserving bread during long ocean voyages. This connection to the sea is now also reflected in the new design with a retro feel, where the main character is a friendly sailor who reinforces the value of this traditional product.

With this new brand image, Daveiga aims to convey its connection to the sea in a more evident, solid, and modern way, highlighting the origin of its product. This rebranding is accompanied by the launch of a new line of organic products, a sub-brand: the Marineras BIO. These are made with organically produced ingredients, meaning they are produced without the use of synthetic chemicals (insecticides, herbicides, etc.). The production of Galletas Marineras® BIO is also certified by the Galician Regulatory Council for Organic Agriculture, and they come in various varieties (with olive oil, whole wheat, spelt, chia seeds, quinoa seeds, wakame seaweed, and special varieties for canapés) and package sizes.

Thus, there are two lines of Galletas Marineras®: natural and organic. This distinction is also reflected in the packaging; depending on the product, the package and the sailor figure are one color or another and feature the logo of the corresponding line. This ensures a clear distinction between the organic and natural products.

With this new image and the launch of new products, Daveiga is exploring new horizons, reinforcing its values, and remaining true to the brand. With a track record of more than 10 years in the market, continues to prioritize the use of natural raw materials to create healthy, high-quality products.